Marketing Checklist

Weeks 1 & 2: “Pre-Marketing”

Home Enhancement Proposal	Research
Exterior Repairs* Exterior Improvements* Garden Landscape* Interior Cleaning* Interior Repairs* Interior Improvements* Staging*	Title Seller’s Disclosure Survey* Encroachments Building Permits Home Inspection* Legal Issues/Liens
*May be arranged through our exclusive Concierge Program

Marketing Preparation
CBP Listing Agreement Signed Complete a Comparative Market Analysis Develop Pricing Strategy Photograph Property Develop CBP Marketing Calendar Order Just Listed Postcards Neighborhood Top 100 Brokers On Oahu Introduce CBP Listing Analysis Report Identify Targeted Brokers (Sold in Area) Identify Buyer Profile Create a Story About the Home	Write Advertising Copy Develop CBP Fact Sheet Schedule First CBP Caravan Schedule First Broker’s Open Schedule First Sunday Open Schedule CBP Sunday Advertiser OH Ad Schedule Enhanced Open House Guide Ad Schedule CBP Star Bulletin OH Ad Schedule CBP Midweek Weekend Edition Schedule CBP Buyer’s Guide Ad Schedule CBP Section Homes & Land Ad

Week 3: "Grand Launch"

	Load into Multiple Listing Service with Photographs
	Install Yard Sign and Name Rider with Property Information Center Call Number
	cbpacific.com (featured property, reaching more than 30 million users daily
	realtor.com (real estate industry’s largest Website)
	hawaiihomes.com (Honolulu Advertiser’s real estate site)
	islandhomes.com (Star Bulletin’s real estate site)
	homeadvisor.com (real estate section of msn.com)
	realestate.com (real estate section of yahoo.com)
	HiCentral.com (Website of the Honolulu Board of Realtors
	HawaiiInformation.com (Hawaii Information Service supporting Multiple Listing Service data)
	Link to GoHawaii.com (Hawaii Visitors and Convention Bureaus’s Website)
	Link to kitv.com (local news station Website)
	Link to khon.com (local news station Website)
	coldwellbanker.com (global site, 100,000 brokers reached; 1 million plus unique visitors per month)
	Load into personal Website
	Just Listed post cards to neighbors
	Just Listed post cards to Broker Network
	CBP Caravan Notice for 480 CBP Agents in 5 Sales Offices
	E-Mail Fact Sheet to 480 CBP Network
	Market to Broker Network via phone calls and e-mails
	First Broker’s Open House
	Sunday Honolulu Advertiser Real Estate Section CBP Full Page Advertisement for Open House
	Honolulu Advertiser Sunday Open House Enhanced Ad for First Open
	Star Bulletin Sunday Open House Guide
	Midweek Weekend Edition Open House Guide
	First Sunday Open House
	Lister to provide feedback after the first open house
	Lister to provide regular feedback to Seller via E-Mail and/or Phone

Weeks 4-6

	2 Sunday Open Houses in a row then every other.
	Provide feedback regarding Open Houses
	Change Remarks in MLS, Fact Sheet, Internet
	CBP Listing Analysis Report
	Market to Brokers via phone calls and e-mails
	Obtain Feedback from other Brokers
	Review Pricing Strategy
	Review Staging Based on Showings

Weeks 7-8

	1 Sunday Open House
	Provide feedback regarding Open House
	Change Remarks in MLS, Fact Sheet, Internet
	Listing Analysis Report
	Market to Brokers via phone calls and e-mails
	Obtain Feedback from other Brokers
	Review Pricing Strategy
	Review Staging Based on Showings